Filmed last summer in Rwanda and released in order to bring education and hope to children in Rwanda this holiday season, the short video Color Rwanda with Hope showcases some of the Rwandan children who have received educational support through Foundation Rwanda.
Since 2008, Foundation Rwanda has assisted the Rwandan families that were victims of the 1994 genocide and who have since been shunned by their community due to the stigma of rape and forced into poverty.
For every $350 raised, the Foundation is able to support one Rwanda child’s entire annual education to attend secondary school. Foundation Rwanda is currently sponsoring the secondary school fees for 830 children with the goal to sponsor 1,500 children in 2012.
The Color Rwanda with Hope charity project was conceived by members of the creative advertising agency LBi Syrup in collaboration with Foundation Rwanda to raise awareness about the consequences of genocide and sexual violence through photography and new media.
In addition to the film, LBi Syrup will release the “Color Rwanda” coloring book that showcases powerful original and inspirational drawings created by Rwandan children. The proceeds will help fund the organization’s mission to provide education for the 20,000 children born of rape during the 1994 Rwandan genocide.
The coloring books will be available for purchase via the microsite: www.colorrwanda.org. Donations can also be made through that website.
Watch the film below.